After learning how media is used to give ideas to specific members of society, I have now been watching how this is done. The commercial that i saw and was most drawn to would have to be Nikes Men vs. Women Challenge. In the commercial the Nike+ sensors that track your distance speed and other workout information are not shown but advertised as people around the world who are already part of the Nike product community and the more physically active people make use of the product and so are aware of the featured devices. What I believe this commercial is attempting to accomplish is for more use of the products. For example to be able to be in the challenge one must have a Nike + device the shoes with the built in compartment for such device and of course the Nike Fashion and athleticism that is greatly demonstrated by World Stars Roger Federer, Zlatan Ibrahimovic, Tony Parker and Eva Longoria Parker, Paula Radcliffe, Sofia Boutella and Fernando Torres.
Although, the commercial was aimed directly at current members of these communities, there was an open invitation for others to join this movement, one such way was the Nike website where any one could sign up. A bandwagon strategy was also used as more people joined and ran together in a group.
Over all Nike is also trying to create a moment for everyone, to live a healthier, and better life; somthing every one wants. So will you join the Challenge?
Ulises--Good 4 new entries. Interesting topics and ideas. Some pretty good analysis. Good visual support. Keep digging and developing, and make sure to edit carefully.
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